The continuing spread of a deadly virus has virtually halted
business travel to Asia and threatens to disrupt manufacturing and sales
operations in parts of the region.
Although still in the early stages of the outbreak of Severe Acute Respiratory
Syndrome (SARS), companies at every level of the electronics supply chain are
beginning to grapple with issues of procurement and production in the region.
Some of the hardest-hit areas -- Hong Kong, mainland China, and Singapore -- play a
vital role in the plans of almost every company in the electronics industry.
Business travel in the region was being curtailed even before the World Health
Organization (WHO) issued a rare warning this week that persons traveling to
Hong Kong and China's Guangdong Province consider postponing all but essential
travel.
The advisory seems to have convinced most companies to slam the brakes on trips
to and within the region. Both Intel Corp. and Sun Microsystems Inc. cancelled trade shows scheduled in Asia.
"We have an office in Singapore and Japan and I speak with them daily," said
Chuck Magee, executive vice president of sales and marketing at America II
Electronics Inc., an independent distributor in St. Petersburg, Fla. "We have
some executives who were due to leave for China this week and that was
postponed. It may be too early for us to know if the industry's chip supply will
be interrupted from the SARS outbreak."
The first signs that manufacturing output might be hurt by SARS began to emerge
this week. Motorola Inc. was forced to temporarily shut down the night shift at
a Singapore factory when one of its employees was hospitalized with SARS. The
decision briefly kept 532 workers off the assembly line, where communications
equipment is built, the company said.
Hewlett-Packard Co. and Intel both reported cases in which sales and marketing
employees in Hong Kong contracted SARS or SARS-like symptoms, causing the
companies to ask other staff members to work from home temporarily.
Chartered Semiconductor Manufacturing Ltd. of Singapore said it had a
contingency plan in place to halt production if an outbreak occurs at any of its
production lines there, according to a company spokeswoman.
The foundry said it was stepping up efforts to make sure common areas in its
buildings were disinfected. Chartered employees returning to the United States
from Singapore are being asked to remain at home for 10 days.
And while Singapore's Flextronics International Ltd. hasn't reported any SARS
cases, the company is taking preventive measures by restricting travel,
providing on-site medical personnel at its facilities, and instituting
work-from-home policies for employees returning from other parts of Asia.
Wait and see
In some respects, the number of people infected by the virus remains small,
according to the WHO. Earlier this week, the agency reported 1,807 suspected cases of
SARS in 16 countries with 62 fatalities. But health experts remained unsure how
easily the virus is spread, and whether traditional quarantine methods will
work.
Those lingering questions have put most companies into a watch-and-wait mode,
even as they assess their ability to cope with potential disruptions to the
supply chain.
Intel ships flash chipsets from its assembly and test plant in Shanghai, and
will begin work there shortly on Pentium processors. Intel spokesman Chuck
Mulloy said this week there have been no disruptions at the facility, and the
local freight transportation system is "working fine."
Because Intel produces
those devices at numerous plants around the world, it could shift work from
Shanghai if necessary.
"If there's a problem, we can move the capacity around," Mulloy said. "We have
designed the system so we don't have chokepoints."
Midtier EMS provider Manufacturers' Services Ltd., Concord, Mass., is monitoring
inventory levels and identifying specific products to watch in the event supply
is interrupted in Asia, said John Boucher, vice president of global supply
chain.
"We typically have alternative supply sources for most products, but are not
looking at moving orders over at this point," Boucher said. MSL isn't
reconsidering long-term plans to locate manufacturing in China, he added.
How big a problem?
Despite the anxiety SARS is causing, the global supply chain hasn't been
affected in a meaningful way, according to Steven Fox an analyst at Merrill
Lynch & Co. Inc., New York.
"Given the already significant and still rising concentration of electronics
production assets in the affected areas, we understand precautionary measures
have been initiated. Most, however, are still assessing the potential impact on
their businesses," Fox said in a report this week.
Still, Raymond Tsang, president of Avnet Electronics Marketing Asia, who is
based in Hong Kong, said the SARS problem there appears to be growing more
serious each day.
"So far there is no immediate impact on Avnet's business; however, most
economists have already adjusted down the projected economic growth rate of
those infected countries," Tsang said.
Avnet Asia has developed processes and contingency plans to ensure that the
company can maintain its services in the event it must shut any of its offices
or warehouses.
"I expect the SARS problem will take some time to settle down and we have to
plan for the worst and hope for the best at this moment," Tsang said.
Indeed, the repercussions of the SARS outbreak could be more far reaching than
many companies think, according to Peter Kastner, an analyst with Aberdeen Group
Inc., Boston.
"In the short term, we've seen a disruption in the ability of
executives and sales teams to get in and out of Asia," he said. "Clearly, if the
quarantine is of any magnitude, that will have significant impact on the world
economy and will keep everything from capacitors to toys for Christmas from
being built.
"Any CEO should be asking his team to think about the unthinkable," Kastner
said. "If you're a notebook maker, where are you going to buy power supplies?
Everybody buys those in China. What if I can't ship goods out of the country by
plane or ship?"
That could actually work to the advantage of some U.S. companies, according to
industry executives.
"We are seeing increased demand from OEMs and brokers looking to buy stock in
North America that can ship immediately because many buyers in Asia are not
available to take the call," said Schuyler Glidden, president of SG Industries
Inc., a $20 million broker in Beverly, Mass.
"The Chinese market has vanished overnight. Brokers in China are no longer
actively buying like the European and domestic markets."
Billy Pursely, a manager at independent distributor Smith & Associates Inc.,
Houston, also said the company's Hong Kong office is reporting that the SARS
outbreak is beginning to interrupt business in Asia.
Business almost as usual
Many Taiwanese companies with manufacturing facilities in China are keeping
their employees from traveling to the mainland or Hong Kong.
"Gigabyte has barred its employees from traveling to Hong Kong, China, and other
infected regions. Employees who just returned from China are asked to stay home
for a period of time," said an executive at Gigabyte Technology Inc., Taipei.
Gigabyte, which manufactures motherboards and PCs, is a supplier to OEMs like
IBM and Legend Computer and has 2,000 employees working at two factories in
China.
So far, Taiwanese companies claim no serious affect to their supply chain, and
have not considered moving their plants elsewhere.
"For now, the SARS concerns won't affect Gigabyte's shipments or supply chain
management," the executive said. "Unless the situation continues to get
progressively worse for a month or more, there wouldn't be an impact on the
overall economy or Gigabyte's operations."
There were no reports last week of disruptions to shipping lanes or cargo links,
except as a result of the war in Iraq.
A spokeswoman at UPS' Supply Chain Solutions group said the company has
experienced no significant impact to cargo transportation capacity in the region
because of SARS.
"At this time, all current capacity allocations for our customers have been
protected," said the spokeswoman, adding that there are "what-if" discussions
taking place owing to concerns over the virus.
While the supply chain seems to be weathering the SARS scare, Tony Tseng, an
analyst at Merril Lynch, Taipei, said there is a real possibility that a
contagion could dry up demand for electronics goods and present a separate
round of worries.
"The real concern is on the demand side, which could fall," he said. "If people
are afraid to go out, or change the way they shop, consumer confidence could
drop, hurting demand."
Additional reporting by Jennifer Baljko, Faith Hung, Bolaji Ojo, Jack Robertson,
Claire Serant, Crista Souza, and Laurie Sullivan.